UXNow is back and this year‘s theme is ‘Design for India’. Needless to mention, this theme has gravity not only because it entwines us but also because it was the passion of Late Prof. M P Ranjan.
The famous blog, “Design For India” penned by him speaks volumes of his inclination for handicrafts & beauty of things labeled ‘Handmade in India’. UXNow 2015, takes this opportunity to dedicate its design challenges to this polymath whose contribution to the design fraternity is immeasurable.
Let us follow the path he showed us, dig in these challenges & come up with a Desi Design that is beyond the obvious and fills in the existing gaps.
Get a chance to win Apple Ipad for the winning entry.
This year we have 2 competitions:
1. Design Challenge (Individual or Team of 2)
2. Poster Design (Individual Entry)
1. Design Challenge
The Brief
“It is impossible not to be astonished by India. Nowhere on Earth does humanity present itself in such a dizzying, creative burst of cultures and religions, races and tongues.” -Rough Guide to India
The Indian tradition and culture manifests itself in many forms. One of the most colorful ways is art. And why not! We are talking about India, a country where you witness the unique diversity at every step. Undoubtedly, India is a home to many painting styles and handicrafts inspired by cultures and traditions.
These art forms always have stories to tell, woven around their traditional values, native elements and history. Unfortunately, these art forms are fast fading away, if not lost.
So, how can we as members of the design fraternity, create awareness and preserve these art forms?
How to Approach?
Step 1: Select any form of folk painting, handicraft (toys, weaving, etc.), sculpture making and pottery from any region in India.
Step 2: Select one area of your interest from below.
1: Building the Artisan Community: Traditional Artists remain undiscovered and often leave their trade for more sustainable careers. Design a solution to support and bring to light the community of the selected art form.
2: Creating Awareness: Even with the vast expanse of internet, the rich art forms are yet to penetrate within the society and mostly remain unnoticed. Find a design solution which can help create awareness about the art form among people.
3: Making: Find creative ways to understand the process of making the art form. In the process, you may also design solutions for teaching the art form.
4: Experiencing art forms: Create tangible or digital experiences around the art form. It could manifest as tangible installations, exhibitions or other digital experiences.
For e.g: First select an art form e.g Madhubani, secondly select an area mentioned (Building the artisan Community,Creating Awareness, Making, Experiencing art form) and create digital design solution for that.
The Rules
- Students, design professionals and enthusiasts can register as individuals or in groups of 2.
- You will have to register online here before sending the entries.
- Mail the competition entry to uxnowevent@gmail.com by Monday, 12 October 2015
We will announce the winners during the UX Now conference.
Design Entry Deliverables
1. Mail the competition entry to uxnowevent@gmail.com before last date(mentioned above).
2. Submission:(The file size should not exceed 5MB).
- One presentation (PDF,PPT) of not more than 5 slides
- A brief description in less than 200 words included in the presentation .
- Any working prototype (in case of digital interfaces) Optional
2. Poster Design
Who can participate? Open to everyone.
Theme
Design a poster and pay a heartfelt tribute to our beloved Late Prof. M.P.Ranjan celebrating his works and his contribution towards design. Late Prof. M.P.Ranjan’s works primarily revolved around designing for India.
Keeping his soul alive, try to create your poster design around the theme “Design for India” that showcases and highlights his journey, work, thoughts, style and his life. You can refer the below links to find more information about him and his contributions.
http://design-for-india.blogspot.in/
https://campusdiaries.com/stories/paying-tribute-to-a-man-who-changed-the-face-of-design-in-india
Exhibition Space and Publication: Your submission will be printed and displayed at the UXNow conference on 21st October 2015 and will be open for audience.
Guidelines and Rules:
Size: 420 X 594 mm (text should be within the margin).
Template:Use this .AI Template or this PDF template for guidance.
Orientation: Posters should be designed in portrait.
Color Mode: CMYK.
Resolution: Minimum 300 DPI
Fonts: All fonts should be embedded or outlined.
What to Submit?
Print-ready File: File format: PDF, TIFF, EPS file
Color mode: CMYK
Resolution: 300dpi
Fonts: All fonts either embedded or outlined.
Source File: File format AI or similar All fonts editable format
Other Info:
Prizes: Exciting prizes to be won
Jury : To be announced shortly.
Last date & Rules : Same as the Design Challenge
Photo Credit: Sudhir Sharma